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B2B Social Media: Got Your Toe Wet, Now It’s Time to Swim
You tweet, blog, have a Facebook page, and created a Ning community. That’s great. Nice first step. Now what? The great thing about social media is that the barrier to entry is not the platform any...
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There Is Revenue in Social Media
Right now the value of a social network is tied to ad dollars. Facebook allows you to place ads. LinkedIn charges for job postings. Blogs have ad text and banners. Ad dollars is what is making...
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Is There ROI in Social Media and Display?
I sat across from a client the other day discussing how they measure digital marketing efforts. They had just committed and entrusted millions of dollars in online ad spend to our agency only weeks...
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Social Media, Program or Vehicle for B2B?
Social media is only one way to connect to customer and should be treated as a vehicle, not a program. There, I said it. I know it is heresy, but it is the truth. I was talking with a lot of...
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Social Media Marketing and Sales Alignment
Incorporating social media into your B2B go to market strategy is a no brainer. Done correctly you get the conversation you want, the connections to customers you need, and position as a trusted...
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Digital Conversationalist
As a B2B marketer, social media success may still be allusive. You blog, tweet, post on LinkedIn and Facebook. You are vested in the conversation. But, are you really ready? How are you executing? I...
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Does Data Quality Matter in Social Media?
Data driven marketing is reliant on high quality data, but with the introduction of social media and its pervasiveness in the marketing tool kit, it is easier to engage with your market without having...
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Social Media Insight to Optimize Paid Search and Display
What if you could target your search engine marketing (SEM) efforts in paid search and display the way you target your direct marketing efforts? Analysis of your b2b social media networks may give you...
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B2B Marketing Dilemma – It’s My Social Media Account!
Back in December I read an article regarding an employee of a British company that built up quite a following to promote his employer and then left. The company sued, saying the account was their...
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Has Facebook Lost It’s Cool Factor with Teens?
With the imminent IPO of Facebook and the record setting valuation, I had an interesting conversation with my son and nephews this weekend. It seems they have stopped using Facebook. The reason, Mom,...
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